10 Key Metrics for Marketing Success in 2013


There can be little doubt that understanding past performance can help a business to achieve it’s future goals. It’s vital to analyze your key performance indicators so that you are aware of your business strengths and weaknesses and can adjust your tactical marketing mix accordingly.

But with the deluge of data available to a business these days which metrics are a true indicator of success and how do you identify areas that need improvement?

Image courtesy of ddpavumba / FreeDigitalPhotos.net

Image courtesy of ddpavumba / FreeDigitalPhotos.net

Try this list of ten key metrics designed to give you an all-round view of your current strengths and weaknesses based on 2012 performance which can help you to tailor your strategy to meet your business goals.

  • Social media referrals to website 
  • Search engine ranking 
  • Social media comments and questions 
  • Email list size
  • Blog readership
  • News and blog mentions 
  • Positive online reviews 
  • Email opens
  • Inbound media/blogger inquiries
  • Online sales

You can find out a lot more about why these are important, how to measure them and vitally, ways to improve them in 2013 in Key Metrics For Marketing Success in 2013, a free eBook from Vocus. Take a look at some examples of the detail you can expect can to find:

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Many thanks for visiting the blog today. I would love to get your feedback on this latest post in my Business Guide Series. What are your key measures of success?

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