Don’t Just Blow Your Own Trumpet To Make Sweet Social Media Music

Do you use social media to promote your business, organisation or charity? Do you spend some of your time promoting other people?

If you have answered yes to the first question and no to the second then maybe you need to stop just ‘blowing your own trumpet’ and get more involved with the other members of the band to get the best from your social media activities!

Social Media marketing

Image courtesy of Simon Howden/

But why would I say that – isn’t the whole point of all that activity to tell the world how great you are and what you can do to enhance peoples lives. Surely your social media platforms are a wonderful showcase, a glorified electronic billboard which allows you to parade your wares to potential customers.

Well they certainly can be but not if you just use them to promote yourself. Think it of it like being at a party, you can generally spot the people who talk about themselves all the time as they are soon to be found standing on their own!

Consider this:

  • You are much more likely to attract followers, likes and good quality connections if your own social media streams are varied, not too self promoting and generously share the great work of others.
  • You are much more likely to be seen as an authority in your field if you inform and entertain with links from a variety of sources.
  • You are much more likely to be able to engage and interact with potential customers and clients if you are viewed as a real person who is interested in what other people are doing.

You don’t need to stop telling the world what you can do or start promoting your direct competitors however highlighting interesting and helpful information from other sources will enhance your own reputation. One thing is certain, if you are seen as a walking advert for yourself none of the above things are likely to happen however good you may be. It’s all about getting the balance right.

So take a few moments to look at your social profiles and view them as a potential follower would. Do you come over as a ‘billboard’ or as a real and active member of the human race? It’s never to late to change so if you feel that you are being a bit of a soloist at the moment get out there to bang a few drums and blow a few trumpets for others.

My next post will give you some simple ideas as to how to do just that so be sure to subscribe and connect to make sure you don’t miss it.

What do you think? Do you use social media to promote yourself and if so what sort of approach do you take?

Many thanks for visiting today, I look forward to seeing you again soon.

  • eleanorjodway

    Great Post Tony. And I have just recently taken on a Friend`s Business accounts, so this is a timely post! It was actually part of the discussion for Our Meeting today! And, I couldn’t agree more! If You do not engage and pay forward Your Interactions; people will lose Interest and see You as Self-promoting. And, they are less likely to drive others to Your events, or other business interests. :)

    • You just have to be one of the best examples around of how to get it right Ellie!

      Thanks ever so much for your kind comment and for the way you share my posts around Ellie, it really is very much appreciated.

      Wishing you and yours all the very best for 2013 :-)

  • Tony,

    I hate when I am on Facebook and the person running a page seems to just auto post from their blog, how boring! And then those are the same people that will say FB is horrible and it doesn’t work for them or their business. They just don’t get that they need to be human, especially on Facebook.

    It just makes it more enjoyable when people are people on social media.


    • Hi Allie, lovely to see you over here!

      I couldn’t have put it better myself – we can all see through those who don’t put some personality into their online efforts and I strongly feel that those who do (like you) benefit.

      Hope all is going well for you :-)


    Another great post Tony!

    I believe that this attitude is just as bad someone constantly spamming. The whole idea behind Social Media is to interact and engage. Sharing content highlights the learning nature that we all have.

    I use social media to promote myself sparingly though. My Twitter time-line consists of valuable information from other people. I may sprinkle in my content here and there but a majority of my Tweets are information based.

    I guess the 80/20 rule applies haha…


    • That sounds about right Patrick! Keeping it fresh with other peoples great content will keep people coming back to you for more.

      Many thanks for taking the time to leave your kind comment.


        You are welcome thank you for the response.



    I really liked this post. What I like most in Twitter is conversations: I really want to see how people respond to the article or tidbit I have posted. Sometimes it just gives you a whole new perspective.

    • Agreed Sofia! And that conversation leads to new connections like the one we have just made on Twitter :-)

      Many thanks for taking the time to leave your kind comment and for sharing the post on Twitter.

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