How Do You Measure Success On Twitter?
I’m posing this Twitter question as a follow up to a poll I had on my recent post 10 Words Every Successful Tweeter Needs To Know.
The poll had an excellent response and while it did in a way confirm my own thinking, it also threw up some interesting alternative thoughts.
So I thought I should share the results with you to stimulate some further discussion on what makes a successful Tweeter. Please do let me know what you think by adding your comments at the end of the post and voting in my new poll.
Firstly a look at the poll results to date.
How do you measure success on Twitter?
I’m not all surprised to see an overwhelming majority going for ‘Building Good Relationships’ as that is what I think Twitter, and Social Media is all about as my article had suggested.
What does interest me though is the low return on ‘Number of #FF Mentions’ and it does make me question the value of Follow Friday. When I started out on Twitter a couple of years ago the #FF mention was something that I concentrated on a great deal but which I eventually dropped as it seemed to be taking up too much time with limited effect.
I do still see a number of #FF recommendations and while I am of course always grateful for any positive mention I am wondering if it’s time is over as reflected in the poll.
I’m pleased to see ‘Number of Retweets’ in a solid second place as genuine RT’s are the lifeblood of Twitter in spreading great content and highlighting new Tweeters to those of us who might not yet have come across them. Thankfully not too many responders consider interacting with a ‘celebrity’ to be too important.
I was also interested in some of the additional suggestions added to the poll in ‘Others’.
What great suggestions which I wish I had thought of and a couple of which need to be added to my 10 words!
Knowledge is such an important part of Twitter – we all can see and absorb information across all sorts of areas that we otherwise might never have come across.
Quality – Ok, not all the content we see shared is great quality but if we filter out all the noise then we can find some fantastic stuff to add to our knowledge of the world.
Interaction – This is what it’s all about to me.
So what can I conclude from this? The poll results show that while building relationships is very important to most of us, success on Twitter, as in so many other areas of life, means different things to different people and as a consequence we shouldn’t necessarily try to measure it using numbers or by comparing ourselves to other users.
It’s nice to see the number of your followers increasing and it feels good to see your own Tweets shared but to me it will always be the quality and the enduring nature of the relationships I have with other users and the joy of interacting with new and old friends that is the measure of my success.
If you are Tweeting in support of your business I would imagine that you need to take a more analytic approach so if that’s you what is your measure of success? If you are like me and just Tweet to connect, share and interact then what do you measure or indeed do you feel the need to analyse success or failure at all?
I would love to have your feedback so please let me know what you think by adding your comment below.
I wanted to thank everyone who took the time to add their vote to the poll. I do suspect that the results may have been slightly different if you had been able to vote for more than one reason to measure success so I going to run a slightly revised poll to see if I am right.
I have added a couple of the ‘Other’ suggestions and you can now vote for up to 3 choices so I would be grateful if you could take a moment to consider all your reasons and vote accordingly. It’ll be interesting to see if there is a wider spread of votes.
Many thanks for visiting The Top 10 Blog. If you have enjoyed this post please share it with your community. If you would like to see more like this you can Subscribe, Follow, Like and add to your Google+ Circles by way of the options in the sidebar.
Twitter Bird – Creative Tools – Flickr
Connect with Tony on Google+