A Step by Step Guide to Using Google Analytics
Do you own a website or a blog? If so, do you have any idea how many visitors you get each day? Do you have any idea where your visitors are coming from, what browsers they use, what search engines they use, or which of your pages is the most popular?
These are the things that Google Analytics can do for you. It isn’t the only tool out there to gather analytics information from your website, but since Google remains the largest search engine on the Internet, and since the vast majority of your website traffic probably comes from Google, it remains the most accurate and effective tool available to track your website traffic and reader demographics.
That’s why I’m delighted to share with you this free 41 page eBook - Your Guide to Google Analytics from MakeUseof.com. Don’t worry if you are new to Google Analytics as this comprehensive guide starts from the very beginning to show you how to install it on your website, before diving into the many features offered to track your performance.
So what exactly does Google Analytics offer? Well, once you’ve installed the small code snippet on every page of your site (don’t worry, it’s not as hard as it sounds) – you will have access to all of the following details about your website.
- A high-level view of how many individual people have visited your site and how many pages they viewed
- Where your site visitors live and what languages they speak
- How visitors interacted with your website
- The technology the visitors used to access your site
- Other websites that are sending traffic your way
- The most popular pages on your site
- The many different ways people are reaching your site through search engines
As you can see, Google Analytics is a powerful tool. Many people think it’s all about website traffic, but Google Analytics offers so much more than that. By using the tools detailed in this guide, you can gather information on all sorts of website behavior and traffic sources to help your site to develop and grow.
A few contact details will be required on the first request but you will then have access to the full catalogue.
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Many thanks for visiting the blog today. I would love to get your feedback on this latest post in my Business Guide Series. Do you use Google Analytics and if so how effective has it been for you? Do you think this guide can help you to get more out of it?