Top 10 Things I Learned About Social Media from My Dog

I am delighted to welcome Jessica Northey as my guest with a Social Media Top 10 with a difference. Jessica, who was one of my earliest Top Twitter People back in April, Tweets and writes about Social Media, Country Music and a great deal more. You can find a lot more about Jessica by visiting her Finger Candy Media blog and her Finger Candy Facebook page. You also keep up to date with what she is getting up to by following her on Twitter @jessicanorthey

Top 10 Things I Learned About Social Media from My Dog
(Adapted from an earlier post on
Finger Candy Media)

It may sound silly but a 4 and half pound Pomeranian-Chihuahua named Sissy has been one of the greatest Social Media expert/teachers in my life.

She even has her own Twitter Page (aka @IMwithJessica) with over 4500 followers! In addition you can find her on DogBook and MySpace although she thinks MySpace is passe, she is still fond of it because the song Who Let The Dogs Out plays when you visit!

Here are some of the things I have learned from her that I can apply to Social Media:

1) Sometimes you have to bark to get people’s attention In Social Media the ‘squeaky wheel’ does get the oil. You have to put your opinions out there to find people who relate or debate with you, depending on what you are looking for.

2) Keywords are crucial to communication When I say the words “wanna” ,”go”, “ride”, “walk”, “breakfast”, “gramma” my dog responds because the words appeal to her. If you know your business and your audience, you will want to use the words that make sense and get the appropriate response.

3) You have two ears and one snout This means you should listen twice as much as you bark er I mean speak.


4) Don’t jump on people Give people some space and don’t overwhelm them with tweets, posts and emails. Give them a chance to get back to you, if they don’t, it’s not a big deal. Social media is not the end all be-all, there are way more important things in the world.

5) Don’t bite when a simple growl will do. It is perfectly acceptable these days to offer tips and dissatisfaction about products and services. This is one of the greatest tools of Social Media. But you don’t have to completely destroy someone. Let them know, see if they are listening and give them a chance to fix the issue.

6) Do tricks and get treats Positive attention is a great reward. I really enjoy the simple things in life – like when someone re-tweets, reposts, shares something I wrote, or comments are left on my blog posts (hint-hint.)


7) Follow people you like People ask me all the time”how do you decide who to follow” or “why do you follow so many people”? These are questions you can only answer for yourself. I follow people I find interesting and I follow back people who follow me. I feel like it is an act of kindness and a way of telling them I think they are important too. It is also psychological because I know how it feels when someone doesn’t follow back, it’s as if they are saying they are more important than me or that I just don’t matter.

8) Don’t poop where you sleep Just like when you are potty training your dog to do it’s business in a certain area you should watch the kind of poop you leave behind on various Social Media Platforms. Vulgarity, spam, and insensitivity to others is, well, poop.

9) We are pack animals Dogs are trained to behave in an appropriate manner inside and outside the home. On Social Media Platforms we train each other to treat us, by the way we treat them.

10) The tail does not ‘Wag the dog’ ‘Bait and switch’ or Multi Level Marketing tactics suck and I find it intolerable when someone purposely diverts my attention with a cool offer/coupon and then asks me to buy something to redeem it. Be transparent, do what you say you will do and if you are trying to sell something to me, lead with that and don’t try to ‘wag’ me!

MOST IMPORTANTLY¦.When you are happy DANCE around the house! I know that’s not a Social Media tip but I think that Happy People make Happy Tweets and Posts!

Many thanks to Jessica for an entertaining and interesting post which gives us all a different take on the Social Media phenomenon.  Has your pet taught you any life lessons?  Please share them with the rest of us if they have!

All images courtesy of Jessica Northey (love the Santa hats!)

Jessica Northey is an American Blogger/Writer who owns Social Media Boutique Firm Finger Candy Media based in Tucson, AZ. She is the Associate Editor/Social Media Expert for Full Throttle Country, Country Music Radios interactive idea sharing and new media platform. She has over 15 years experience including Radio, Television, Internet and Print Sales as well as On-Air personality.   She specializes in big ideas and is known for the ability to create complete marketing campaigns and bridge marketing partnerships. Her company Finger Candy Media helps Celebrities, Musicians, Brands and Businesses use Social Media strategically to accomplish productivity goals.

  • Hah I never thought a dog could teach me social media but I get your point. Very well thought and original post!

  • I LOVE this..plain and simple. Every single tip. Succinct and so spot on! Get it? Dog pun? …OK, hanging head and leaving now ;-) Love you BOTH! So happy to know you and see you working together to share this (p)aw-some piece. OK…I know, I said I would leave! heehee Cheers and huugs! G

  • I LOVE this..plain and simple. Every single tip. Succinct and so spot on! Get it? Dog pun? …OK, hanging head and leaving now ;-) Love you BOTH! So happy to know you and see you working together to share this (p)aw-some piece. OK…I know, I said I would leave! heehee Cheers and huugs! G

  • Hi, who can resist this title? I couldn’t.
    You say ”I follow people I find interesting and I follow back people who follow me. I feel like it is an act of kindness and a way of telling them I think they are important too. It is also psychological because I know how it feels when someone doesn’t follow back, it’s as if they are saying they are more important than me or that I just don’t matter.” and I wondered about self proclaimed ”Social media expert just starting a company…” who follows half of the people following her (not many anyway). I followed out of curiosity and will do for a while just to check out how she is doing and if that attitude works, especially in business she wants to ”build her empire” in.
    Thanks and say HI to your dog.

  • Anonymous

    Fantastically well-written! I have two mooses (moose-sized doggies) and can completely agree with everything (especially the Keywords point – want w*a*l*k*i*e*s?).

    Surf Dog Ricochet should read this! I’ll see I can post it at his wall.

  • thank you so much! I thought it was a fun piece :)

  • A big thank you from me to Jessica for a brilliant article and also to all of you have left your comments :-)

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