You Tube User Guide – From Consumption to Production


You Tube has become not only an essential part of our viewing habits but a vital tool for any marketer or blogger who wants to be taken seriously.

That’s why, following on from the popularity of the Google Analytics Guide, I wanted to share with you Using You Tube: From Consumption to Production, an excellent free 24 page ebook from

You Tube tips

Image courtesy of renjith krishnan /

You Tube is all about consumption and production. It differs from many other forms of media because it allows people using the service to both view and create content and all you need to add content is an account and a video file to upload. Many people who use the platform will do so without ever taking a serious look at the production elements of the site, such as the online video editor. On the other hand, a smaller number of people will spend most of their time on the site using the production interface.

This free ebook takes a look at both sides of the coin. Whatever your needs I’m sure you’ll find something to inform and interest you. Here’s a taste of what you will find:

For the content creator

  • Uploading your video to You Tube
  • Editing your video in You Tube
  • Applying ads to your video
  • Understanding analytics
  • Building a channel

For the content viewer

  • Registering your account
  • Finding videos
  • Using extensions
  • Watching You Tube on your mobile

Those looking for information about YouTube’s web interface as well as alternative ways to access the site should focus on Chapters 2 and 3, while those looking for more information on how to create, manage and promote videos should refer to Chapters 4 and 5.

Download the full complimentary ebook

(A few contact details will be required on the first request but you will then have access to the full catalogue of free downloads!)

For the purpose of full disclosure the download is brought to you by The Top 10 Blog via our connection with Although any downloads made are completely free of charge a payment may be made to the owner of the blog.

Our collaboration with gives you access to an extensive list of free Business, Computer, Engineering and Trade magazines, white papers, downloads and podcasts , if you would like to see more you can browse the full catalogue here.

Many thanks for visiting the blog today. I would love to get your feedback on this latest post in my Business Guide Series. Do you use You Tube already and if so what has your experience been?Do you have any tips or tricks that you would like to add for the benefit of other users.

  • Venus Brown

    Thanks Tony for sharing the post.

    Youtube is a fantastic platform if people know how to make use of it. Just one or two videos doesn’t do wonders for any business. Your guide may provide proper guidance to many.

  • Drew Ryan

    YouTube had definitely became a vital tool for any marketer or blogger who wants to be taken seriously.The link provided by you for the full complimentary e book is great and has helped me a lot. thanks for posting this article.

    • Tony Hastings

      Thanks for the comment Drew – I’m glad you were able to take something from the post.